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In: Economics

Discuss how you would leverage CRM to drive customer satisfaction, give specifics. ASAP PLEASE NEW ANSWERS...

  1. Discuss how you would leverage CRM to drive customer satisfaction, give specifics.

ASAP PLEASE NEW ANSWERS nothin use before.

Solutions

Expert Solution

Dear Student,

You need to adopt below leverage of Customer Relationship Management and  Marketing strategy can give maximum valuable services to customer by offering diverse unique selling points

It is asking the suggestion to fulfill customer needs and wants by our via, feedback and direct survey and showing them that they are valuable to your company. By using seven P' s of marketing strategy like - product, price, promotion, place, packaging, positioning and people.

Whereas A marketing mix is the set of marketing tools that a business uses to sell products or services to its target customers. Factors -

1) Physical evidence

The product specification and related paremeters should be documented properly to impress custmer in first visit

2) People

Hire people with exordinary communication skills and with market driven technical knowledge

3) Process

Process should be robust that will ensure no defects in service quality

4) cost

Competitive price of product with lucrative promotional offers, discount need to give to attract customer and ultimate satisfaction

5) convenience

Convenience of time and place of visit should be considered before offering any service, also need to develop

24 X 7 customer care helpline

Benefits :

· Develop its strengths and limit its weaknesses

· Become more competitive and adaptable in its market

· Improve profitable collaboration between departments and partners

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