Question

- Nestle was recently on the news this week for giving thousands of bottles of water to its community for which it takes water from during the covid-19 crisis. Does this show social responsibility? Do you believe they may have an alter-motive to these acts?

Answer 1

Nestle giving thousands of water bottle is indeed an act of Social responsibility. It is clearly stated that it is providing water to the society because it derives the water from the society. Nestle is trying to fulfill its social responsibility by this act. There are many companies that have come forward to help the communities in the time of crisis. Nestle is one such company that is trying to help the community in times of crisis. Though the act of nestle can be considered as Social responsibility, other motives behind this act cannot be ruled out. All companies whatever social responsibility they perform try to derive publicity out of it. The same applies in the case of Nestle. There may be other motives behind such act which includes positioning itself as the leader of values. The publicity derived from these acts helps the firms in marketing themselves as well as leveraging themselves as the torch bearers of ethics and values thereby attracting large segment of customers towards them. Additionally, they are creating direct market for themselves without any expenditure. Water bottles distributed in the community creates a favorable image of Nestle in their minds; thereby creating awareness and attracting towards them.