In: Accounting
Alberta Gauge Company, Ltd., a small manufacturing company in Calgary, Alberta, manufactures three types of electrical gauges used in a variety of machinery. For many years the company has been profitable and has operated at capacity. However, in the last two years, prices on all gauges were reduced and selling expenses increased to meet competition and keep the plant operating at capacity. Second-quarter results for the current year, which follow, typify recent experience.
ALBERTA GAUGE COMPANY, LTD. | |||||||||||||||||||||
Income Statement | |||||||||||||||||||||
Second Quarter | |||||||||||||||||||||
(in thousands) | |||||||||||||||||||||
Q-Gauge | E-Gauge | R-Gauge | Total | ||||||||||||||||||
Sales | $ | 6,624 | $ | 4,368 | $ | 4,092 | $ | 15,084 | |||||||||||||
Cost of goods sold | 4,339 | 3,738 | 4,319 | 12,396 | |||||||||||||||||
Gross margin | $ | 2,285 | $ | 630 | $ | (227 | ) | $ | 2,688 | ||||||||||||
Selling and administrative expenses | 1,532 | 898 | 614 | 3,044 | |||||||||||||||||
Income before taxes | $ | 753 | $ | (268 | ) | $ | (841 | ) | $ | (356 | ) | ||||||||||
Alice Carlo, the company’s president, is concerned about the results of the pricing, selling, and production prices. After reviewing the second-quarter results, she asked her management staff to consider the following three suggestions:
Jason Sperry, the controller, suggested a more careful study of the financial relationships to determine the possible effects on the company’s operating results of the president’s proposed course of action. The president agreed and assigned JoAnn Brower, the assistant controller, to prepare an analysis. Brower has gathered the following information.
Quarterly Advertising and Promotion |
Shipping Expenses | |||||||||||
Q-gauge | $ | 750,000 | $ | 42 | per unit | |||||||
E-gauge | 420,000 | 24 | per unit | |||||||||
R-gauge | 240,000 | 90 | per unit | |||||||||
Q-Gauge | E-Gauge | R-Gauge | ||||||||||||||
Direct material | $ | 105.00 | $ | 63.00 | $ | 162.00 | ||||||||||
Direct labor | 144.00 | 84.00 | 204.00 | |||||||||||||
Variable manufacturing overhead | 159.00 | 114.00 | 204.00 | |||||||||||||
Fixed manufacturing overhead | 63.63 | 72.75 | 126.61 | |||||||||||||
Total | $ | 471.63 | $ | 333.75 | $ | 696.61 | ||||||||||
Q-gauge | $ | 720 | |
E-gauge | 390 | ||
R-gauge | 660 | ||
Required:
2. Use the operating data presented for Alberta Gauge Company and assume that the president’s proposed course of action had been implemented at the beginning of the second quarter.
a. Calculate the net impact on income before taxes for each of the three suggestions.
b-1. Calculate contribution margin for R-gauge
b-2. Was the president correct in proposing that the R-gauge line be eliminated?
c-1. Calculate the contribution per direct-labor dollar for Q-gauge and E-gauge.
c-2. Was the president correct in promoting the Q-gauge line rather than the E-gauge line?