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Sales Forecast and Flexible Budget Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette,...

Sales Forecast and Flexible Budget

Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 14,960 for the Sleepeze, 12,080 for the Plushette, and 5,460 for the Ultima. Gene Dixon, vice president of sales, has provided the following information:

  1. Salaries for his office (including himself at $62,550, a marketing research assistant at $44,900, and an administrative assistant at $27,450) are budgeted for $134,900 next year.
  2. Depreciation on the offices and equipment is $17,050 per year.
  3. Office supplies and other expenses total $20,900 per year.
  4. Advertising has been steady at $19,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 10 percent of first-year Ultima sales for a print and television campaign.
  5. Commissions on the Sleepeze and Plushette lines are 3 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
  6. Last year, shipping for the Sleepeze and Plushette lines averaged $45 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress.

Required:

1. Suppose that Gene is considering three sales scenarios as follows:

Pessimistic Expected Optimistic
Price Quantity Price Quantity Price Quantity
Sleepeze $185 12,190 $204 14,960 $204 17,580
Plushette 297 9,990 354 12,080 365 14,600
Ultima 880 2,180 950 5,460 1,140 5,460

Prepare a revenue budget for the Sales Division for the coming year for each scenario.

Olympus, Inc.
Revenue Budget
For the Coming Year
Pessimistic Expected Optimistic
Sleepeze $ $ $
Plushette
Ultima
Total sales $ $ $

2. Prepare a flexible expense budget for the Sales Division for the three scenarios above. If required, round answers to the nearest dollar.

Olympus, Inc.
Flexible Expense Budget
For the Coming Year
Pessimistic Expected Optimistic
Salaries $ $ $
Depreciation
Office supplies and other
Advertising:
Sleepeze and Plushette
Ultima
Commissions
Shipping:
Sleepeze
Plushette
Ultima
Total $ $ $

Solutions

Expert Solution

1 Revenue Budget for the sales division for the coming year for each scenerio
Pessimistic Expected Optimistic
Sleepeze $2,255,150 $3,051,840 $3,586,320
Plushette $2,967,030 $4,276,320 $5,329,000
Ultima $1,918,400 $5,187,000 $6,224,400
Revenue = Quantity x Price
Pessimistic Expected Optimistic
Sleepeze 12190*185 14960*204 17580*204
Plushette 9990*297 12080*354 14600*365
Ultima 2180*880 5460*950 5460*1140
2 Flexible expense budget for the sales division for the three scenerios
Pessimistic Expected Optimistic
Salaries $134,900 $134,900 $134,900
Depreciation $17,050 $17,050 $17,050
Office supplies and other $20,900 $20,900 $20,900
Advertising:
Sleepeze and Plushette $19,000 $19,000 $19,000
Ultima $191,840 $518,700 $622,440
Commissions $156,665 $219,845 $267,460
Shipping:
Sleepeze $548,550 $673,200 $791,100
Plushette $449,550 $543,600 $657,000
Ultima $163,500 $409,500 $409,500
Total $1,701,955 $2,556,695 $2,939,350
Working Note:
Advertising for Ultima = Sales revenue x 10%
Commissions = (Sales revenue for Sleepeze+sales revenue for Plushette) x 3%
Shipping = Quantity x $45 (sleepeze and plushette)
                       Quantity x $75 (Ultima)

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