Question

In your opinion is the Red Bull viral strategy effective?

Answer 1

Red Bull has one of the best viral strategies in the world and they always come up with innovative concepts to attract customers. They made a huge splash on the internet in both 2016 and 2017 with their creative content. The company makes use of video marketing to go viral on the internet and over the years they have created some amazing content that pushed them ahead of McDonald's and Samsung when it comes to viral marketing. So their strategy is working really well and is able to gather a lot of attention on the digital platforms. The viral marketing can go wrong for most of the companies but Red Bull has been seeing success every single year. The video from the company received a total of 27,047.597 shares on the internet in 2016. This was the highest for the year and Unruly ranked the company among the other top brands in the world. The company has found the formula to promote their brand in an excellent way and it is the world's most popular energy drink. The marketing content is always targeting the youngsters and all the potential customers of the brand. They give importance to adventure and adrenaline pumping content for their videos. All these factors have made the company a huge success in the market and their viral strategy is undoubtedly one of the best in the world.