Question

As a detective seeking evidence [need to know investor]:

How well does Ford Motor focus and capitalize on individual differences?

Answer 1

Ford motor company, American Automotive Corporation founded in 1993 by Henry Ford .The company manufacturers by manufacturers passenger cars, trucks and tractors as well as Automotive parts and accessories The headquarters of the company is in Dearborn Michigan.

Ford company is now one of the largest and most profitable companies in the world and it was even able to survive the Great Depression.

One reason for the success of fort was that it was able to focus on individual differences and capitalise on it.Ford developed a market strategy based on that.

* Ford adopts differentiated targeting strategy for offering specific products to the specified segments of consumers

*Ford uses a mix of psychographic demographic and Geographic segmentation variables to get to the changing needs of the customers of the industry.

*Ford Motors also makes use of value based positioning strategy to create emotional and inspirational touch with the customers.

* cars are viewed as a status symbol by people around the word if persons influence and political status is reviewed by the vehicle brands they hold. A person who is sitting in a luxury car show he was having higher status compared to other there . Ford intended to produce luxury cars due to growing demand on its brand and due to the increasing celebrities and other delicate.Ford's mustang is considered a symbol of luxury.

*Ford even recongnised the fact that requirements of their male and female customers are different. Ford producers in middle size car and convenient safety car for ladies. Ford has competitive edge over attracting the women for the cars designed specifically for women by women designers in stereotypical viewpoints.

* ln order to cater to it's customers who have different wants ,Ford uses a virtual reality experience in the car design process.lt is trying to push the edge by asking tough questions- the customers or users of their products and services- really want and figuring out what need to change in order to fulfill those desires.

Ford motor company is history itself. It has experienced successes and failures but through the collective effort of all the people behind it the company has survived even the greatest war. Aong with they have learned to be innovative versatile and adaptable to the changes of the world and the differences among customers.