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In: Economics

Does Ford Motor reward or punish ethical integrity and moral courage if it has a negative...

Does Ford Motor reward or punish ethical integrity and moral courage if it has a negative impact on the bottom line? [200 word or more][Will give thumbs up]

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Expert Solution

Ford motor company is one of the big three automakers was established in Detroit, Michigin on June 16,1903. Founder Henry Ford converted an old wagon factory to house his new inventions. It was founded on strong core values, which has helped it to overcome many obstacles and lead to its success. Despite ethical issues in the past, ford motor company has proven to be an ethical leader in the automobile industry. In 2013 it was selected by the ethisphere institute as one of the world's most ethical companies. This case examines the ethical challenges and corporate social responsibility initiatives ford motor company has faced in its history.

Ford has a strong set of values, norms and artifacts which it strongly enforces companywide. It recognizes that without its dedicated employees, the firm would cease to function. It has therefore introduced a number of employees initiatives to motivate employees and increase their quality of life. Although ford motor company faced significant challenges in the past. It is taking a proactive approach toward eliminating future issues. It holds the distinction of being the only one of the Big Three car makers to avoid having to be hailed out by the government during 2008-2009 recession. This showed that the company had made a significant turnaround and was financially viable enough to weather the economic storm. In contrast, the government only just recently sold off its share in general motors, which it bailed out in 2009.

Ford has taken proactive measures toward improving its internal processes such as improved testing procedures and internal quality control. The firmmade a renewed commitment to consumer safety, environmental sustainability and stakeholder's appreciation. This has led to its four-time nomination as world's most ethical company. Thes results are based upon an intensive review of Ford's social responsibility efforts, innovations, transparency, communication, citizenship, corporate governance and business practices.

Ford is an elite company that has ensured an ethical reputation. The company has an online global ethics training program for employees available in 15 languages. Ford's CSR programs are designed to the demand and interests of the firm's stakeholders. Thus improving corporate social responsibility efforts can help sustain Ford's long term development towards its aim of becoming the global market leader. Therefore by looking all these evidences, Ford motors will always reward ethical integrity and moral courage if it has negative impact on the bottom line.


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