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In: Economics

Question 1 A digital SWOT must: a. Be digitally-focused b. Be credibly-sourced c. Consider all 4Ps...

Question 1

A digital SWOT must:

a. Be digitally-focused

b. Be credibly-sourced

c. Consider all 4Ps in the marketing mix

d.All of the above

Question 2

Art is In Bakery is an edgy gastro-bakery built to satisfy any craving. After running the website through the Website Grader, it gave the following base information: score: 49. This site could be better. 24/30 performance: page requests slowing site speed. Which best explains what should be improved in the digital SWOT for Art is In?

a. Based on this information, navigation should also be added to the rationale

b.This is a threat since there are HTTP requests slowing the site’s performance.Competitor site performance should be added

c. This is an opportunity not a strength as there is an opportunity to improve the site

d. The rationale should also include this data (Web Grader score 49, performance 24/30 and explanation). This helps justify numbers in a potential website digital objective focused on site performance

Question 3

In a digital marketing plan, data such as the total number of current social media followers, should be shown and pulled from the digital _____ to help determine measurable digital objectives.

a. Website

b. Weaknesses

c.SWOT

d.Strategy

Question 4

A key place to look for what needs to measured in a digital marketing plan is to:

a.Focus on the top 2 digital strategies

b.Use existing company measurement tools

c.Look at the digital marketing objectives

d.Use Hootsuite

Question 5

What is wrong with this digital marketing objective? To increase Art is In Bakery social media followers by 20% through Instagram and Facebook posts by September 1, 2020.

a.The strategy should be removed: ‘through Instagram and Facebook posts’

b.The time frame is incorrect

c.The strategy should be removed: ‘social media followers’

d.It’s not measurable

Expert Solution

Question 1

A digital SWOT must: Be digitally-focused,Be credibly-sourced,Consider all 4Ps in the marketing mix

A SWOT analysis means basically knowing our USPs and our loop holes. It is an internal as well as external analysis of our business. Hence it should cover each and evry thing that is important to achievie our objectives. Therefore a digital SWOT should be digitally focus: digitally carried out,credibly sourced :it should done through credible,reliable sources,and it should consider the marketing mix which is the sole of any marketing activity

Hence,answer is d) all of above

Question 2

Art is In Bakery is an edgy gastro-bakery built to satisfy any craving. After running the website through the Website Grader, it gave the following base information: score: 49. This site could be better. 24/30 performance: page requests slowing site speed. Which best explains what should be improved in the digital SWOT for Art is In?c. This is an opportunity not a strength as there is an opportunity to improve the site.

This information provided by the website grader is an opportunity as it gives the feedback of the users and helps in identifying the loop holes which we failed to. Art is in Bakery can improve the grades by working on the loop holes and improve the score.

Hence answer is c)This is an opportunity not a strength as there is an opportunity to improve the site.

Question 3

In a digital marketing plan, data such as the total number of current social media followers, should be shown and pulled from the digital Website to help determine measurable digital objectives.

The information provided by the website helps in identifying the performance. number of social media followers helps us to determine how far we have reached and successful it is.

Hence,answer is a) website

Question 4

A key place to look for what needs to measured in a digital marketing plan is to: c.Look at the digital marketing objectives

Digital marketing objectives provides us what are our goals and what path to follow to achieve those goals

What is wrong with this digital marketing objective? To increase Art is In Bakery social media followers by 20% through Instagram and Facebook posts by September 1, 2020. d.It’s not measurable

It's not measurable in the sense that only increasing social media followers doesnot constitute our objectives. there are various other objectives too such as improving score.

Hence answer is d.It’s not measurable

Rahul Sunny answered 8 months ago

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