In: Accounting
4 benefits of corporate social responsibility.
1) Increase employee satisfaction:
The way a company treats its community says a lot about how a company treats its employees. providing employee an opportunity to volunteer especially during work hours creates a sense of community within ypu organization as well as a connection to the surrounding community.the more engaged and invested they are in your organisation and the greater community the more productivity they will be. In fact , companies with highly engaged employees saw better business profitability.
2) IMPROVED PUBLIC IMAGE:
In this digital era, companies are gaining exposure and praise by demonstrating CSR. Spread the word about your community involvement to publicize your CSR initiatives. Increase your brand public image by tweet, post, share your social programs.
3)INCREASE CUSTOMER LOYALITY:
Customers are more likely to be loyal toyoure brand if your corporate values align with their personal ones. Prefer to do businesses with corporations and brands with pro-social messages and sustainable manufacturing methods and ethical business standards.
4)INCREASED CREATIVITY:
CSR initiatives encourage your employees to try new things and get re-energized about their jobs through this social involvement, employees will feel empower and come up with new ideas about products or internal processes or innovative- new problem - solving solutions.