This past summer, Victoria opened Victorian Walk and Run, a store that sells quality running/walking shoes...

This past summer, Victoria opened Victorian Walk and Run, a store that sells quality running/walking shoes and sneakers and sport clothes for serious walkers and runners. The store is located in Cape May, NJ, the southern-most town in NJ. Before Victorian Walk and Run opened, walkers and runners had to drive about 2 hours north to Blueberry, NJ, to get quality walking and running products at Donald’s Best Running Products.

Victoria has just discovered that the South Jersey representative for the premier athletic shoe company, Hercules, will not allow her shop to sell Hercules shoes because Donald’s Best Running Products has the exclusive rights to sell Hercules in Southern Jersey. Donald’s best is also trying to snatch up exclusive rights to 2-3 of the other most popular athletic shoe brands. Donald’s best will not work collaboratively with Victoria.

Think about the topics we discussed during our ethics class --business image, profit maximization, boycotts of businesses. Should Victoria complain about Donald’s Best on her social media? Should she try to get exclusive rights to Hercules shoes for the next selling season? Or is there another approach she should take (this question is a thinking question, business ideas/marketing – hint think positive approaches over negative approaches).

How can Victoria get her employees to really read her Code of Conduct?

Victoria is interested in manufacturing a “French” sneaker she will call, “VOLANT” in her stores. She can manufacture them in Guadeloupe, a French overseas region in the Caribbean. When Victoria visits the Guadeloupe Government’s Business Office, she is told by a clerk (“off the record” that she will have to make a cash payment of $100 to her in order to speed up the import license proceeding. Can Victoria legally make this payment?

Discuss a realistic Corporate Social Responsibility program for this very small business (she is a sole proprietor)

Expert Solution

a. Victoria shouldn't complain on social media as that would be ethically wrong, people might take anyone's side as they don't know the backstory, she should try to contact Hercules and outline the benefits she would be able to give to the brand and increased customer reach. She should showcase how the store is increasingly attracting customers and that a competitive brand of Hercules is performing well in the segment, which could snatch up the market share if Hercules products are not sold.

b. Victoria should highlight the benefits and approaches of code of conduct. She should read and outline it to several of her employees everyday so that they learn and conduct themselves in that manner.

c. She can't legally make this payment as she is told "off the record" to pay for the speedy processing.

d. Corporate social responsibility program could be that she can take volunteers to work in the business. Organise free mini marathons which could increase their brand visibility and outreach.

Rahul Sunny answered 6 months ago

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