Question

In: Economics

Compare the various survey methods for conducting the Dell survey. 
 Can Dell make use of the...

  1. Compare the various survey methods for conducting the Dell survey.
  2. Can Dell make use of the observation method to determine consumers’ preferences for PCs and notebook computers? If yes, which observation method would you recommend and why?
  3. Visit a store selling PCs and notebooks (e.g., Best Buy, Staples, etc.). If this store wants to conduct a survey to deter- mine consumer preferences for PCs and notebook computers, which survey method would you recommend and why?

Solutions

Expert Solution

A. Yes. We can use observational survey method for collecting the data for the research.

We use observational research method if the sensitivity of the data is really high. Also authenticity of the data will be also high. Mainly consumer behavior analysis is conducted through observational research.

B. We can use both natural and participant observational research.  

In natural observation, researchers will study the behavior of the respondent in the natural surroundings. There are typically no predetermined behavioral codes. Instead, the researcher will take rigorous notes and code the data later.

participant observation-This is a type of naturalistic observation in the fact that market researchers will observe participants in their natural habitat. The difference is market researchers will insert themselves into the environment.

C. In store survey, I prefer participant research method.

advantages of this type of observation include:

1. You can control some of the variables by being part of the natural environment.
2. You can still observe participants in their natural habitat, even if they know you are part of the study.
3. You can avoid incorrect self-reported data through this method of observation as well

Please rate my answer.


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