How will you make customers read your corporate blog? As an example, I have about 50...

How will you make customers read your corporate blog?

As an example, I have about 50 tabs (more, 30 in the phone only) with stuff I wanted to read but never got to it.

Solutions

Expert Solution

First and foremost, your company blog posts need to stop being bland and robotic. There are a lot of cooks and stakeholders in the kitchen to please when it comes to the content in these articles, which usually leads to a lack of risk being taken. However, if you want to stand out, then you have to break off that mold.

Hubspot and Buffer are two companies which do this beautifully. The content that they are putting out into the world is fun, engaging, informative, digestible and actionable. The companies are able to keep readers coming back by being both educational and showing a certain personality and continuously showing up high in Google search results.

Answer questions from your customers.
That should go without saying, but a quick scan through almost any company blog will have you wondering if a customer has ever actually asked the questions that the post addresses. To start answering the right questions in the posts, scroll through the FAQ page of your company to find points on which to expand. Also, check out platforms such as Quora to find out what people are curious about in your niche, along with their daily pain points.

Because consumers nowadays are so overwhelmed by content, most are becoming tired of toggling between one blog post after another. As a result, more thorough content on the "pillar" has become popular. Defined, pillar content is a long-form, in-depth piece of content on one subject that could be disassembled into a handful of standalone pieces technically. If you focus on this style of content, you will increase the chances that your blog posts will rank high on Google, provide a better overall user experience for readers, and increase the chances of sharing your content.

Rahul Sunny answered 1 month ago

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