Question

From a marketing perspective what are the minimum requirements of a successful supply chain or logistics channel

Answer 1

Logistics is the management of the distribution of products between the point of origin and the point of consumption to fulfill, for example, the requirements of consumers or companies. The logistics-managed resources may include physical items such as food, materials, animals, equipment, and liquids, as well as abstract items such as time , knowledge, particles, and power. Physical item logistics usually involves the integration of information flow, material handling, manufacturing , packaging, inventory, transport , warehousing and often safety.

Sourcing constitutes the first step in a supply chain. Another element of the supply chain is marketing. Marketing science collaboration massively expands supply chain management domain. The three most important areas in this respect are pricing, promotion, and channel management. Pricing and promotion are the central issues in marketing management, let alone taking the supply chain environment into consideration.

Therefore, channel management is also an important interface between the marketing and supply chain Green supply chain is supply chain management with similar aims and key consequences. Environmental logistics and supply chain management are often widely referred to as "sustainable" management.

Growth of the economy and technology will bring about new directions on logistics and supply chain management. A common example is the information infrastructure that contributes to the option of e-business analysis and associated channel delivery. The widespread use of RFID, cloud technology, and big data may now be critical directions for future study.