In: Operations Management
Discussion Question: The Malcolm Baldrige website identified many areas that leaders need to focus on with respect to improving and succeeding with excellence in quality (for example: leadership, effectiveness, sustainability, innovation, world class, etc.).
Identify the 2-3 areas that your present company focuses on and discuss the benefits from them. Also identify 2-3 areas where your company could further benefit if it focused more on those areas.
My current company focuses on technological innovation, sustainability, and customer satisfaction. We have built a highly customizable business intelligence platform. The platform can help the companies make excellent business decisions based on their business data analysis. The technology we have developed in patent pending and the platform is very innovative. The product is also very sustainable because it can be used to study the data from any industry. This sustainable nature of the business has given our company a competitive advantage in the market and we are able to attract a lot of customers. We strongly believe in customer satisfaction so we undertake a consultative approach to understand the customer requirements and the problems they are facing currently. Based on this analysis we customize the product and help them in solving their problem.
Our company should concentrate on three areas and they are flexible, leadership, and world class. The company has a fixed business strategy and they are following the same for a very long time. This has reduced the business opportunities and the company growth is becoming stagnant. They also do not have a good leadership team that is energetic and enthusiastic to try new things and comes up with innovative ideas. The leadership team lacks the vision and they are doing business by going with the flow. They are just bothered the market share and the competition in the market. This is making way for the competitors to change their strategy and attract more customers. The product has been successful only in few countries and in the majority of the countries the product has received average reviews. They need to work on the product development and make it world class to be recognized by everyone across the globe.