In: Operations Management
Considering the experience gained from all their current parks as well as the external forces including increasing competition, market regulations, diversity of potential new markets, and technology integration, what criteria should KidZania’s management follow in selecting specific activities for its future “cities” to enhance experiential learning while remaining profitable?
KidZania is basically an indoor theme park for children that inspires, educates them and teaches different things about there lives. They have a lot of fun activities inside them that can help any children to stay there as much as possible. It has it's reach around the world and they are doing tremendous well at a global level. They have reached more than 20 countries. In this, there are various activities, learning for children which help them to grow as a good human being. If they want to remain profitable in future cities then they have to think more in a smart way. You can increase your business in countries with high population as more people will get to know about your management and many people will come in bulk with there families. Providing some discounts in your season time will help you to grow your business and if people are coming in bulk at your place then already it will be a fun thing. Moreover, you can add some fun activities for families coming with there children which will help you a lot in your business and it will attract more families as well as tourists to come to your place for enjoyment and fun with there families.
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