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In: Operations Management

What Are the Biases in response (Response style) to questionnaire surveys

What Are the Biases in response (Response style) to questionnaire surveys

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Expert Solution

The biases in response to questionnaire surveys are known as response bias. The different types of response bias are as follows:

· Prestige Bias: The respondents are not fair in their responses. They try to respond to a questionnaire in a way that it facilitates their overall prestige or image.

· Social Response Bias: The respondent tries to project himself or herself in good light. Hence a good behaviour or attribute gets projected and a bad behaviour or attribute gets negated in the response to a questionnaire.

· Hostility Bias: If the respondent gets irked by a question in the survey, he may turn hostile and may not respond to the survey fairly.

· Stereotype Bias: Some personal questions are bound to affect the respondents in certain way. They may try to stereotype their responses in order to project their affinity or belongingness to a particular sect.

· Non-Response Bias: This is basically the participation bias. The survey seems to be skewed and there is over representation of a group and under representation of another.


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