How does Nostalgia shape Schema? Identify a brand and explain how you have realized that you...

How does Nostalgia shape Schema? Identify a brand and explain how you have realized that you have a good deal of Nostalgia embedded within the pieces of LTM for the brand. Describe with some detail the schema surrounding the brand.

Expert Solution

Nostalgia has become increaingly demanding or popular way of advertising a product or establishing a brand among consumers.It help to connect the past with beloved real-life figures, taglines, mascots and products. It create a positive brand associations.Many product have used this Nostaliga asa theme to make a reentry to their discontinued brand , eg: Coke :- They reintroduce their discontinued brand 'Surge ' using their same advertisement of mid of 90's.Fans thirsty for a taste of ‘90s nostalgia.Automobile manufacturers like Honda also uses Nostalgic theme like cartoon characters Strech Armstrong , Little People, Magic 8-ball for their advertisement with their homage to the popular cartoon character of those decades.Their advertisement usually relate the time of relaxation, travel with nostalig elements.

There is a psychological connect with Nostaglia which helps people to connect and relate better and will fall in love with those elements.This helps to capitalise their prioratise and drive them to get a stimulus of shopping.Nostalgic marketing campaigns are much effective because they are eminently familiar.

keosha answered 8 months ago

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