Question

Provide a compare/contrast discussion on why Training is important for Sales Managers to be aware of this issue (400-500 words)

Answer 1

Sales Manager's main responsibility is to increase sales and revenue for the company. They are at the front office and their outlook towards work and clients are instrumental in determining the branding and market perception that adds to the goodwill of the company. Their training takes shape as per the mission & vision statement of the company.

Mere having an extrovert outlook does not contribute to Sales Managers success story.

Sales training can help develop and practice the skills they need to succeed and increase their confidence level.

Communication skills training, training on sales methodology , administrative skill development are key to Sales management aptitude.

The market pay lot of emphasis on senior stakeholders of the company. It is must that Sales Manager has listening ability and understanding of what the prospect truly wants and needs, as well as the art of asking the right questions during the presentation.

Training on sales methodologies would help Sales Manager in closing techniques to gain a buying commitment from the prospect.

Selling is a difficult business. An improperly trained salesperson may simply agree with the objection and stop selling.

On Administrative front, the effective sales training would help Sales Manager in tracking daily activities, record-keeping accurate records and analyzing closing ratios.