Question

During labour negotiation ,each employs various tactics to further its strategy. What are some of these tactics and when do they stop becoming an instrument of negotiation and more of an obstacle to settlement? Do you think that the collective bargaining process is an effective instrument in resolving management/labour disputes?

Answer 1

Yes, Ford's allocation of marketing resources reflects the best strategy for sustained growth and profitability. Ford allocates marketing resources on the following segments:

• Advertising segment: Ford invests more on the advertising segments. Television and print media advertising is the most popular form of advertising platform for Ford motor.

• Social media advertising: social media marketing of Ford motor is viral. The official social media pages and groups of Ford Motor are a significant platform for promoting brands.

• Online mobile app: Ford has an online mobile app that provides one-touch information facility to its target customers.

The emphasizing on digital media marketing promotions is helping the company to reach a large number of customers across the globe that has sustained the company maintaining a smooth flow of customer information. Thus, the company posses a healthy marketing plan that supports the sustainability and profitability of the company. Moreover, the company is currently promoting its website as a sustainable marketing strategy for direct consumer interaction. The current website marketing strategy helps the company managing its existing customers by maintaining consistency in the feedback policy. Feedback ensures sustainability in the marketing management that indicates that the company can assure an unbeaten run.

Thus, sustained growth and profitability depend on constant consumer interaction and proper planning for brining variety in the quality and price of vehicles.