Question

1.Search the Web for a project that was completed successfully. Write a 100-200 word summary of the project, including the critical factors that made this project a success.

2.Search the Web for a project that was not completed successfully. Write a 100-200 word summary of the project, including the reasons why you think this project failed.

Answer 1

Answer 1:

Lets us take into consideration the project of building an electric car by Tesla. The project of building an electric car was successful because of the effective research and development work being carried out at the facility of Tesla. They have successfully conducted market research and identified the need of the customers and that for the sustainability of the environment in the automobile sector. They identified that the demand of the customers is that they need such an automobile that would take power from the alternate source of energy and would eliminate the use of petrol and diesel that is costing more to the customers. This idea from the market has triggered the research and development department to innovate for the alternative source of energy for the automobile and they came up with the car that would run over the electrical energy.

Answer 2:

Let us take into consideration the project of introducing a “New Coke” in the market by Coca Cola. This project of coca cola was a failure in the market as people do not like the new product and they were highly loyal to the previous version of the coke that was running into the market before the introduction of new coke into the market. Coca Cola had conducted market research before producing and launching of the product. However, it still failed as apart from the taste, company failed to determine the acceptability of the product by the customer in the market. Moreover, the researchers were needed to evaluate the behaviour of the customers if the coke that they have loved would be replaced by the newer product.