Question

Please explain About ORACLE about their Marketing solution

Answer 1

Oracle E-Business Suite Marketing is an internet-based management application that automates the entire marketing process, evaluates investment returns (ROI), and facilitates ongoing improvements in campaign performance. Marketing Oracle E-Business Suite empowers marketers to plan , manage, perform, analyze and maximize returns on all customer-centered marketing activities. Oracle 's functions include comprehensive campaign and list management; campaign fulfillment and execution; customer and partner management; web-based marketing iMarketing; and message management and collateral.

To build customized, personalized campaigns through online and offline platforms, Oracle Eloqua has the best-in-class marketing automation. Orchestrate brilliant campaigns to drive engagement for B2B or considered buying audiences throughout each stage of the customer experience from the simplest to the most sophisticated buying cycles.

Although marketers can reach their audiences through other platforms on their phones, the marketing of text messages can be more straightforward and to the point. You can only submit a brief message, and it has to be succinct and accurate. Short message service (SMS) refers to simply text messages. Multimedia messages (MMS) apply to communications of specific media styles including images and gifs. Both can be successfully used in the marketing campaigns.

Cross-channel marketing, or multi-channel marketing, involves marketing across a range of channels. One could argue that a marketer must use multiple channels in the new digital world to keep up with what audiences want. Social media, email , web, text, TV , radio, you may need to use all these channels and more depending on your targeted customer base.