MALDEN MILLS CASE STUDY
During the early evening hours of December 11, 1995, a fire
broke out in a textile mill in Lawrence, Massachusetts. By morning,
the fire had destroyed most of Malden Mills, the manufacturer of
Polartec fabric. The fire seemed a disaster to the company, its
employees, its customers, and the surrounding communities.
Malden Mills was a family-owned business, founded in 1906 and
run by the founder’s grandson, Aaron Feuerstein. Polartec is a
high-quality fabric well known for...