In: Economics
Discuss attribute based choice models as an alternative to contingent valuation.
(The subject is Natural Resource Economics)
Stated preference methods of environmental estimation have been
used by economists for decades where behavioral data have
restrictions. The contingent valuation method is the oldest stated
choice approach, and hundreds of contingent valuation studies have
been organized. More recently, and especially over the last decade,
a new class of stated choice methods has been developed, which we
generically indicate to as attribute-based methods (ABMs). As with
contingent valuation, numerous ABM variants stand, employing, for
example, different constructs for eliciting choices.
Attribute-based choice needs the knowledge of particular attributes
at the time the choice is made, and it demands
attribute-by-attribute comparisons across brands. Tends to produce
a more nearly perfect decision. Consumer with high purchase
involvement or motivation are more likely to make attribute-based
choices that most parallel the extended decision-making
approach.