Question

In: Operations Management

List all the offerings that LA Fitness provides (for example, gym, basketball, etc...) . Moreover, what...

List all the offerings that LA Fitness provides (for example, gym, basketball, etc...) . Moreover, what are their external environment, resources, and capabilities? And the strategy to the external environment, resources, and capabilties? Can you list the VRIO of the LA Fitness?

Solutions

Expert Solution

Services offered at LA fitness are
Gym, group fitness,pool, personal traning, cardio, free weights aerobics, yoga, basketball, tennis, squash, cardio and Kids club is also provided. The external environment for LA fitness are demographic changes, poor health, Technology, diet. its resources and capabilities are training method and training equipment new product and services are being innovated at LA fitness. VRIO analysis is an analytical tool for evaluation and eventually its competitive advantage.

VRIO ANALYSIS
Resource/capability Value Rareness Imitability organization
club area yes
Gym eqipments yes
pool yes
basketball court yes yes
squash court yes yes
sports facilities yes yes
kids club yes yes yes
yoga yes yes yes
aerobics yes yes yes
gym trainers yes yes yes
diet yes yes yes
personal trainers yes yes yes
trainer benifits yes yes yes
customer buying power yes yes yes
customer experience yes yes yes yes

core competencies

renowned brand yes yes yes yes
leadership yes yes yes yes
relationships with trainers yes yes yes yes

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