In: Operations Management
List all the offerings that LA Fitness provides (for example, gym, basketball, etc...) . Moreover, what are their external environment, resources, and capabilities? And the strategy to the external environment, resources, and capabilties? Can you list the VRIO of the LA Fitness?
Services offered at LA fitness are
Gym, group fitness,pool, personal traning, cardio, free weights
aerobics, yoga, basketball, tennis, squash, cardio and Kids club is
also provided. The external environment for LA fitness are
demographic changes, poor health, Technology, diet. its resources
and capabilities are training method and training equipment new
product and services are being innovated at LA fitness. VRIO
analysis is an analytical tool for evaluation and eventually its
competitive advantage.
VRIO ANALYSIS | |||||
Resource/capability | Value | Rareness | Imitability | organization | |
club area | yes | ||||
Gym eqipments | yes | ||||
pool | yes | ||||
basketball court | yes | yes | |||
squash court | yes | yes | |||
sports facilities | yes | yes | |||
kids club | yes | yes | yes | ||
yoga | yes | yes | yes | ||
aerobics | yes | yes | yes | ||
gym trainers | yes | yes | yes | ||
diet | yes | yes | yes | ||
personal trainers | yes | yes | yes | ||
trainer benifits | yes | yes | yes | ||
customer buying power | yes | yes | yes | ||
customer experience | yes | yes | yes | yes |
core competencies |
renowned brand | yes | yes | yes | yes | |
leadership | yes | yes | yes | yes | |
relationships with trainers | yes | yes | yes | yes |