Question

In: Advanced Math

An ad campaign for a new snack chip will be conducted in a limited geographical area...

  1. An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.

                                                   Medium         Cost Per Ad        # Reached          Exposure Quality

                                                        TV                   700                    8000                         35

                                                      Radio                 240                    3000                         50

                                                Newspaper             360                    5000                         25

If the number of TV ads cannot exceed the number of radio ads by more than 3, and if the advertising budget is $25,000. Develop the linear programming problem and solve the model that will maximize the number reached and achieve an exposure quality if at least 1000. (Hint: You need 3 decision variables to develop this LP problem.)

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Expert Solution

Colby Messinger answered 8 months ago
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