Question

1. Starbucks has selected your company to develop an ad campaign for their new line of coffees, Starbucks Reserve Coffee. In one week, you need to produce a presentation that highlights the ad strategy. After conducting some online research on the Internet and the company's website, you need specific information about the selection process of the beans, the specific qualities of the soil in which they grow, and the process of the roasting, all of which ensures that it meets the criteria of the line. Your director has provided "Joe Kaphay" as the contact at Starbucks for the information you seek. Write an e-mail to Joe Kaphay requesting the information you need to develop a compelling presentation.

Answer 1

2.

Dear Joe,

Greetings for the day!

You must be aware that our advertisment agency is working with starbucks for new line of coffee ad campaign. We as a team are working relentlessly to make this new line a success through an effective and result oriented ad campaign.

We believe that highlighting uniqueness of this new coffee line will make people curious to try these new coffee varieties. Product uniqueness in this case can be highlighted through referring to origin of coffee beans, type of soil in which it grows and how this soil leads to a different taste. We will also highlight the process of roasting.

These efforts would be included to advertise this new line. We are sure that it will make customers curious and will create a niche in the market.

We therefore request you to kindly provide us information on origin of coffee beans, soil type and process of roasting.

Looking forward to your cooperation.

Thanks and regards,

xyz.