Question

Choose either a PR office or a PR campaign (should be a corporate social responsibility campaign if you choose corporate PR). give brief information about this organization and commnt on whether is an effective PR office PR campaign and explain how ?

Answer 1

Public Relation (PR Office) :

IF THE FIRM or individual wants to campaign and enhance their business activity, protect the business and increase the reputation in the market , they hire a agency called PR agency. Its aim is to build strong image in the market for their product, firm through media and make benefit from theses reputation and help to grow the business in the positive way.

A good PR agency is that it first analysis the organization in detail by collecting data from the positive way and prepared the message and finally translate into the positive media stories.

The work of PR agencies is to advertising ,promote companies or individual through the editorial coverage to build the image in a positive way for this either they charge or give free media coverage stories appearing on the website,newspaper,magazine ven on the TV program.

Effective PR:

PR agencies and the advertising agency play the same goal that is promoting client and making them honest,successful,reliant and likes for their client the PR society provide the following guidelines for effective public relation:

-There must be anti-splatting,analyzing and understanding public option , attitudes and like other issues for positive or in negative sense and make plan for the organization accordingly.

-Various types of counseling to be made at all the levels of management in the organization regarding the policy matter,communication to the consult authorities regarding organization social responsibilities.

-In order to achieve the target various research , evaluations are made on a continues basis.

-There should be need for effective communication to achieve the public understanding and vision of the organization towards public in a positive way.

-PR agencies work on the various areas like marketing,financial,fund raising,government relation, community, employee or other part of the organization in order to build strong image in the market of the organization.

-Choosing the right platform is necessary.

-Build relationship with the journalists during campaign and also identify the journalist who covered the maximum story for the industry.

-These PR agencies make planning and implementing the organization efforts to change public policy accordingly.

-PR agencies manage the resources foe setting objective, planning, budgeting, recruiting and training staff in front of the public in a positive way.

These are the tactics adopted by the PR agencies:

-Write and distribute good press releases.

-Speech writing should be at the top level.

-Create and execute special event designed for the public and media relation.

-To conduct proper market research on the firm.

-Expend the business contact either through personal networking or through sponsoring the event relate to the business.

-Make a social media promotion and also give response to the negative opinion online.

The relationship between the client and the agency should not be passive in order to create good image in the public client should inform to the agency what type of message they would like for promotion and also make suggestion.

It is to be observed that long term public relation is an investment in the brand result to not only growth but also make sound reputation in the market.