Question

Explain Ford Motor’s goals with the purchase and planned renovation of the Michigan Central Station? Discuss the impact that the purchase of Michigan Central Station will have on Ford Motor Company’s reputation. Describe the stakeholders that are impacted by Ford’s decision to make a commitment to Cork Town.

Answer 1

>Ford motor's goals with the purchase and planned renovation of Michigan central station.

Michigan central station is the centerpiece of Ford's corktown vision.

* With the purchase of central station, Ford's properties will now anchor a 1.2 million -square-foot innovation hub that draws on talent on Ford and beyond.

,* with the Cork town developments, Ford dreams of creating a mobility corridor driving the future of transportation.

* Ford wants to make central station a place to test their new innovations.

* central station will be instrumental in building on the incredible community already associated with Ford.

* This will further strengthen the company's position in the market as the cork town will serve as a fulcrum for the company's push into an autonomous and electrified world.

> The purchase is supposed to have significant impact on Ford's reputation.

* Ford will get to escape from the criticism of being slow with innovations.  

* The transportation and innovation district is a highly ambitious plan

* Company's reputation aswellas brand value will rise.

* Ford will be able to secure more loyal customers.

* More investors will be attracted.

> stakeholders impacted by the Fords decision.

* First of all share holders will be unhappy.

* Questions will be raised on how purchase of central railway station will add to shareholder value given the dismal stock performance of the company.

To add to that,Environmental footprint of the Ford's Cork town makes everyone living in Michigan and neighbouring states concerned. This issue must given due consideration.

Ford at present is only is devoted to growing their presence in the Detroit.