In: Economics
How do the terms below analysis with Chipotle Mexican Grille?
Terms to address:
The Chipotle Mexican Grille, is an American fast-casual restaurant founded in 1993. within a gap of 20 years it has been exceeded more than 200 outlets in different countries. it has four board of directors and headquarters at Denver. In 1998 Mcdonald had made an investment in it and in 2006b it disinvested from it. so it enforces the company to go for public offering. the share price got doubled on the day it got listed as a public company. So from that day onwards it continuously securing growth in competitive market.
From the starting of its journey, it was not so smooth with lots of ups and downs like food poisoning and other hygiene-related issues it faces lots of legal attacks. But with its best practices and dedication it has continuously tried to improve its quality of food services and the regular quality check. the past experience teaches the company how to keep the standard upgraded. so they have focused on the standard and the quality of food and services up to their best practice.
The Chipotle Mexican Grille, not only tries to expand its business in different countries but also has the policy to the quality financial and budgetary system which can perform its best even in the financial crisis. the aim of the company is to improve according to the customer choice and demand without hampering the standard and quality point of the company.
The company has adopted the corporate culture to make it's business more competitive in the corporate world. keeping the company's core idea ahead it has encouraged the innovation in food and concepts. it has adopted the corporate style with the local touch of its product and ambiance on the demand of their customer. More of all it has not deviated from its core ideology but at the same time, it tries to fulfill customer's demand and their comforts.
With a good amount of success, still, the company is having a problem in strategic management. the company with its services and good practice tries to expand its business. so this expansion sometimes pushes it in new trouble like norovirus in Ohio. it has also the problem of innovation, coordination among the chain of restaurants, food quality, the demand of customers, and other related issues that are not satisfactorily addressed. so it still lacks good and strong leadership. Although the company has taken best measures to attract customers with the best chef, local famous food in the restaurant menu, children's food, children's fun menu. so all these innovations makes the restaurant more popular among its customer.
So, the company's strength and weaknesses been discussed here, to analysis its action and drawbacks.