In: Economics
Suppose the Weyland-Yutani Corporation is the world’s leading supplier of androids. We’ll begin by assuming they have a monopoly on the production of these androids (which are largely used as personal attendants or soldiers). Because of this monopoly, the quantity of androids that WYC chooses to sell has a direct effect on the price of these androids. This relationship is given by the inverse demand curve:
P=120-QWYC
Where P is the price (in thousands of dollars) and Q is the quantity of androids produced. Assume DTC has simple total cost function:
TC=12QWYC
In other words (they have no fixed costs and a variable cost of 12 (hundred) dollars per android with the following marginal cost and marginal revenue:
MR=120-2QWYC
And
MC=12
a) Write down Weyland-Yutani’s profit function, then find the profit-maximizing quantity, price, and profit earned at that level of output.
Frustrated with WYC’s monopoly on androids, several cybernetics researchers and venture capitalists collectively set up a rival company called Skynet to act as a competitor to WYC. The new inverse demand curve is:
P=120-QWYC-QSKY
Assume each firm has the same total cost function and marginal cost as listed in part a.
Assume each firm’s marginal revenue is given by:
MRWYC=120-2QWYC-QSKY
and
MRSKY=120-2QSKY-QWYC
b) Write down each firm’s reaction curve equation.
c) What is the Nash Equilibrium quantity produced by each firm (in previous examples we did this in terms of price)
d) What is the market price associated with these NE quantites?
e) How much profit does each firm earn at the NE quantities and market price?
f) Comparing your answer from part a to parts b-e should convince you that the entrance of Skynet into the market has made buyers of androids better off. For five bonus points, quantify how much better off consumers are: what is the exact difference in price and the number of androids on the market before and after Skynet?
a. Given P=120-Qwyc, we can find the total function revenue of Weyland-Yutani Corporation as below :
TRwyc = P*Qwyc = (120-Qwyc)Qwyc = 120Qwyc- (Qwyc)2
We are given the Total Cost (TCwyc) = 12Qwyc
PROFITwyc = TRwyc – Tcwyc
PROFITwyc = 120Qwyc- (Qwyc)2 - 12Qwyc
PROFITwyc = 108Qwyc - (Qwyc)2 {Profit Function}
Since Weyland-Yutani Corporation has a monopoly power, it will maximize its profits by producing that level of quantity where marginal revenue is equal to marginal cost :
MR = MC
120-2Qwyc = 12
120 – 12 = 2Qwyc
108 = 2Qwyc
Qwyc = 108/2
Qwyc = 54
Using the above optima level of quantity in the inverse demand function we get :
P=120-Qwyc
P = 120 – 54
Price (P) = 66
Profits earned at the optimal level of output be :
PROFITwyc = 108Qwyc - (Qwyc)2 = 108(54) – (54)2 = 5832 – 2916 = 2916
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b. Given Inverse demand function of the Duopoly as : P=120-Qwyc-Qsky
MRwyc=120-2Qwyc-Qsky
MRsky=120-2Qsky-Qwyc
MRwyc =MRsky = 12
Reaction curve for WYC
At the profit maximization condition: MRwyc = MC
120-2Qwyc-Qsky = 12
120 – 12 – Qsky = 2Qwyc
108 – Qsky = 2Qwyc
54 – 0.5Qsky = Qwyc
Reaction curve for SKY
At the profit maximization condition: MRsky = MC
120-2Qsky-Qwyc = 12
120 – 12 – Qwyc = 2Qsky
108 – Qwyc = 2Qsky
54 – 0.5Qwyc = Qsky
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c. To find the Nash Equilibrium quantities for each firm we will first use the reaction function of SKY in the reaction function of WYC:
54 – 0.5Qsky = Qwyc
54 – 0.5(54 – 0.5Qwyc) = Qwyc
54 – 27 + 0.25Qwyc = Qwyc
27 = Qwyc – 0.25Qwyc
27 = 0.75Qwyc
27/ 0.75 = Qwyc
Qwyc = 36
Using the value of Qwyc in putting it in the reaction function of SKY
54 – 0.5Qwyc = Qsky
54 – 0.5(36) = Qsky
54 – 18 = Qsky
Qsky = 36
Thus Nash equilibrium quantities is given by : Qwyc = Qsky = 36
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d. The market price associated with these quantities can be calculated with new inverse demand curve :
P=120-Qwyc-Qsky
P = 120 – 36 – 36
P = 48
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e. To find the profits for each firm we need to know the TR and TC for each firm.
TCwyc = 12Qwyc = 12*36 = 432
TCsky = 12Qsky = 12*36 = 432
TRwyc = P*Qwyc = (120-Qwyc-Qsky)Qwyc = 120Qwyc – (Qwyc)2 – (Qsky)(Qwyc)
= 120(36) – (36)2 – 36x36 = 4320 – 1296 – 1296 = 1728
TRsky = P*Qsky = (120-Qwyc-Qsky)Qsky = 120Qsky – (Qsky)(Qwyc) - (Qsky)2
= 120(36) – 36x36 – (36)2 = 4320 – 1296 – 1296 = 1728
PROFITwyc = TRwyc – TCwyc = 1728 – 432 = 1296
PROFITsky = TRsky – TCsky = 1728 – 432 = 1296
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f. After the entry of Skynet the consumers have to pay lower price as compared to the situation when only WYC had the monopoly. The price they had to pay earlier was 66, but with entry of SKYnet, the market price got lowered to 48. Thus an amount of 66 – 48 = 18 is saved by the consumers.
The number of androids sold in the market before Skynet entry was 54, however the amount of market quantity available increased with the entry of Skynet to Qwc + Qsky = 36 + 36 = 72. Hence, an amount of 72 –54 = 18 more androids are available in the market now.