Question

INSTRUCTIONS

Watch the Starbucks (Links to an external site.)Links to an external site. video and answer the question below.

How has leadership impacted Starbucks' current growth and how will their leaders need to evolve in order to maintain the company's success given the threats to the specialty coffee industry? in 300 word

Answer 1

Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the Company's success in generating consistently high levels of same store sales. Customers can try and taste various coffee brands in the store.

Product differentiation is the core of Starbuck's strategy to gain a sustained competitive advantage. Starbucks offers such differentiation through an excellent customer experience and quality coffee The “Starbucks Experience” is achieved through its well-designed stores with good ambiance and well trained staff.

As president and chief operating officer since March 2015, Johnson has led the company’s global operating businesses across all geographies as well as the core support functions of Starbucks supply chain, marketing, human resources, technology, and mobile and digital platforms. Johnson has been a Starbucks board member since 2009, and will continue to serve as a member of the Board.

With the Seattle Roastery, they introduced into the coffee category a previously unattained level of premiumization. Its success is unparalled, last year achieving a comp sales increase of 24% and delivering a ticket that is four times the ticket of a typical Starbucks store. The Roastery has become a learning laboratory for breakthrough innovation and experiential design and a beacon for the next wave of Starbucks global growth and evolution.

The women and men of Starbucks Leadership Team have become my trusted partners. They support this transition, and I appreciate the passion, creativity and commitment that each person brings to this team. We work well together and have built a foundation of trust, transparency and teamwork. I believe we will elevate our collective contribution as we pursue our mission and achieve the company’s ambitious goals.