In the case of a start-up company (for interactive stories book for children) , what is...

In the case of a start-up company (for interactive stories book for children) , what is the difference between its objectives and its long term aim? give examples for both.

Expert Solution

The goal is broad in nature and scope. It cannot be validated and measured easily. Long term goal is something that does not end in a month or year. It lasts for a couple of years. It requires thorough planning and management to pursue. On the other hand, the objective is narrow in scope as compared to long term goals. It is specific in nature. It can be easily validated or measured. It has a shorter-term that could be a month or a few months. The long term aim of the start-up of interactive stories book for children could be to capture 40% or 50% share in the children book market. It could also be to have collaboration with esteemed schools to make them add their books into the syllabus. It is something that cannot be measured or validated. Also, it would require thorough planning and management. The objective could be selling the first 10,000 copies of children's books in a month or two. It could also be acquiring two or three children writers to write interactive stories for the company. It can be validated and measured. It would last one or two months.

keosha answered 8 months ago

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