In: Accounting
The Questor Corporation has experienced the following sales pattern over a 10-year period:
Complete the table using a first-order exponential smoothing model with a w=0.9w=0.9 to forecast sales in 2017.
| 
 Year  | 
 Sales (YtYt)  | 
 Exponential Smoothing (YˆtY^t)  | 
|---|---|---|
| 
 (000)  | 
 (w = 0.9)  | 
|
| 2007 | 187 | |
| 2008 | 214 | 187 | 
| 2009 | 216 | =216,203, or 211 | 
| 2010 | 234 | = 228,205, or 216 | 
| 2011 | 268 | = 238, 222, or 232 | 
| 2012 | 277 | = 287,255, or 264 | 
| 2013 | 302 | = 263, 276, or 293 | 
| 2014 | 302 | = 323, 299, or 287 | 
| 2015 | 318 | =287, 302, or 320 | 
| 2016 | 350 | =302, 321, or 316 | 
| 2017 | * | = 356, 347, or 302 | 
The above solution can be derived in several medium.
1. If solved with in Excel through Data Analysis Tool :
Step 1 : Enter the data in excel
Step 2 : On Data Tab, click Data Analysis and select Exponential Smoothing and click OK
Step 3 : Input Range is Actual data, hence select the range of data
Damping Factor is 1-w i.e alpha ,hence here damping factor is 1-.9 = .1
Select Output Range and check chart output if you need a chart presentation. Click OK.
OR
2.
| Exponential Smoothing w=.9, a=.1 | ||
| Year | Sales | 0.1 | 
| 2007 | 187 | |
| 2008 | 214 | 187 | 
| 2009 | 216 | 211 | 
| 2010 | 234 | 216 | 
| 2011 | 268 | 232 | 
| 2012 | 277 | 264 | 
| 2013 | 302 | 276 | 
| 2014 | 302 | 299 | 
| 2015 | 318 | 302 | 
| 2016 | 350 | 316 | 
| 2017 | FORECAST | 347 | 
Here, Exponential Smoothing w=.9 hence a=.1
Formula used here is

Forecast = Forecasted Sales of Previous yr+ 0.1 * (Actual Sales of previous yr - Forecast Sales previous yr )
Here for 2017 = 350 + .1 * ( 316 - 350 )
= 350 + .1 * (-34)
= 350 + (-3.4)
= 346.6 = 347