Question

In: Accounting

The Questor Corporation has experienced the following sales pattern over a 10-year period: Complete the table...

The Questor Corporation has experienced the following sales pattern over a 10-year period:

Complete the table using a first-order exponential smoothing model with a w=0.9w=0.9 to forecast sales in 2017.

Year

Sales (YtYt)

Exponential Smoothing (YˆtY^t)

(000)

(w = 0.9)

2007 187
2008 214 187
2009 216 =216,203, or 211
2010 234 = 228,205, or 216
2011 268 = 238, 222, or 232
2012 277 = 287,255, or 264
2013 302 = 263, 276, or 293
2014 302 = 323, 299, or 287
2015 318 =287, 302, or 320
2016 350 =302, 321, or 316
2017 * = 356, 347, or 302

Solutions

Expert Solution

The above solution can be derived in several medium.

1. If solved with in Excel through Data Analysis Tool :

Step 1 : Enter the data in excel

Step 2 : On Data Tab, click Data Analysis and select Exponential Smoothing and click OK

Step 3 : Input Range is Actual data, hence select the range of data

Damping Factor is 1-w i.e alpha ,hence here damping factor is 1-.9 = .1

Select Output Range and check chart output if you need a chart presentation. Click OK.

OR

2.

Exponential Smoothing w=.9, a=.1
Year Sales 0.1
2007 187
2008 214 187
2009 216 211
2010 234 216
2011 268 232
2012 277 264
2013 302 276
2014 302 299
2015 318 302
2016 350 316
2017 FORECAST 347

Here, Exponential Smoothing w=.9 hence a=.1

Formula used here is

Forecast = Forecasted Sales of Previous yr+ 0.1 * (Actual Sales of previous yr - Forecast Sales previous yr )

Here for 2017 = 350 + .1 * ( 316 - 350 )

= 350 + .1 * (-34)

= 350 + (-3.4)

= 346.6 = 347


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