based on this case study Campbell : Is the soup still simmering what is the internal...

based on this case study Campbell : Is the soup still simmering what is the internal and external environment ?

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The case is about the company Campbell that has four segments soup, sauces, baking and snacks. Regarding the internal environment that Campbell faces, following are the key points:

The company is in a relatively uncertain phase with the exit of its Chief executive.
Moreover, since another insider has been named as a possible successor and a new CEO, there are concerns that the company won’t get fresh ideas and a new direction.

The company is also making a transition towards providing more healthy foods and the current focus is on those food categories which supports the healthy image.

On the external front, there is a mix of positives and negatives:

The company has been present in America for over 125 years and have also been able to succeed in overseas markets of Russia and China as well.
The company’s products have been endorsed by Heart Association and this lends credibility to their quest in delivering healthy food products to all.
There is a relatively slow growth in the soup segment as compared to other segments of beverages, baking and snacks. The company is aggressively into marketing and focussing on this segment to gain market share from others.

keosha answered 4 months ago

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