Question

Case Study

Students are expected to design a qualitative study based on the case study.

Sandersburg is located about 90 miles from a large city and has a population of about 30,000 people. For the past 5 years, the local community hospital has lost money. Because it is a small, 80-bed hospital, it is not able to offer the extensive services of the two larger regional hospitals. However, the people living in Sandersburg do come to the hospital for minor emergencies and outpatient surgeries. Because Sandersburg is near a popular ski resort, the tourists utilize the hospital during the winter months. Emergency medical transport teams work out of Sandersburg's emergency department for triage to the regional hospitals. Although the need for the hospital is well documented, financial experts are unable to determine how to make enough profit to justify keeping the hospital open. What type of qualitative study would address how to increase the hospital's profits enough to stay open?

Answer 1

Answer

* Qualitative study to increase the hospital profit enough to stay open .

- Increase profitability through better patient care : Pay the staff more will be difficult but indirectly it will increase the quality of treatment which will increase the profit , avoid costly adverse events and readmissions . For such activities in hospital financer are there .

- Pursue economies of scale : some hospital system are doing very well . Even in the most economically challanged parts of the world , by ensuring efficient process and by focusing their efforts on certain key clinical practice areas where they can consistently excel .

- Take advantage of medical tourism trend : some patient travel in pirsuit of less expensive care , others do so for to obtain better quality . Hospital should market their service in an effort to exploit this trend .

- Good staff means good reputation .

- Keep a watchfull eye on internet : give a good reputation and presentation of service on internet to achieve the people focus.

- Strong reputation can attract new international patients .