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In: Operations Management

For following question match the description to the correct part of the IMC mix. Mega Deal,...

For following question match the description to the correct part of the IMC mix. Mega Deal, the newest big box membership store has discovered that it can determine the approximate ages of the children in their customers’ homes and design marketing campaigns targeting the moms with special offers. This is an example of what emerging trend in marketing?

Question 20 options:

Guerilla marketing

Advertising

Sales promotion

Personal selling

Data management

For following question match the description to the correct part of the IMC mix.

Famous Foods is sending out 500,000 postcards with a QR tag that allows customers to connect directly to their Website and get free recipes and party ideas.

Question options:

Guerilla marketing

Advertising

Sales promotion

Direct marketing

Personal selling

For following question match the description to the correct part of the IMC mix.

Tupperware changed the home goods industry by hiring ordinary housewives to host parties at which demonstrated the product and took orders on the spot.

Question options:

	Sales promotion
	Public relations
	Personal selling
	Data management
	Micro targeting

Expert Solution

1. Mega Deal, the newest big box membership store has discovered that it can determine the approximate ages of the children in their customers’ homes and design marketing campaigns targeting the moms with special offers. This is an example of what emerging trend in marketing?

This is an example of advertising as they are targeting a specific set of people but not doing personal selling which involves sales person. Data mining is done to identify the age of children who buys the product.

2. Famous Foods is sending out 500,000 postcards with a QR tag that allows customers to connect directly to their Website and get free recipes and party ideas.

This is example of sales promotion. The company is trying to promote the website and encourage the mass through media and non media communication to use it

3. Tupperware changed the home goods industry by hiring ordinary housewives to host parties at which demonstrated the product and took orders on the spot

This is an example of microtargeting as used by the [olitical parties also. It is a way to use customer data and demographics to identify teh interest of specific individuals or very small group of liek minded people ( house wife) and influence their thoughts

keosha answered 8 months ago

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