Question

In: Operations Management

Scroll through your Twitter feed and find a compelling tweet from a business that contains a...

Scroll through your Twitter feed and find a compelling tweet from a business that contains a link. Click on the link and locate a conversion point somewhere within the linked content. Answer the following questions about the compelling tweet:

Why did you find the tweet compelling?

What motivated you to click on the link?

Was it the text, image, or both?

Describe in detail where that link led you. Indicate where the conversion point was and describe it in detail

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Expert Solution

Why did you find the tweet compelling?

I found the tweet compelling because it spoke about the application of Augmented reality in the field of marketing.

What motivated you to click on the link?

It had an infographic that spoke about the application in different industry and it is affecting the marketing activities.

Was it the text, image, or both?

The text said the AR technology has been quickly adopted by the companies but it is still in its initial stages. Only one out 10 companies think the technology is well integrated with the marketing.

The image had the information on the application and usage of the technology in different industries. The stats supported the statement of the tweet.

Describe in detail where that link led you. Indicate where the conversion point was and describe it in detail

The link redirected me to the blogs page of Boston Consulting Group. The blog had an introduction that spoke about the topic and then the blog speaks about the adaption and the opportunities associated with the technology. This part spoke about the conversation point of the tweet and covered the most part of the blog.

keosha answered 8 months ago
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