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In: Accounting

Define data warehouse and explain why it is a popular data management tool.

Define data warehouse and explain why it is a popular data management tool.

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Expert Solution

Data warehouses store the information a company receives about its customers in a central repository. Once the data is stored in such a system, companies can then use relational database management systems to extract useful information on customer preferences, micro and macro demand patterns, etc. These are popular because they also help managers predict and manage periods of low and high demands with appropriate strategies and tactics.


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