Discuss the major environmental influences that affect the purchase meeting space by IBM (or another corporation of your choice) for its sales meetings.

Expert Solution

This is a great topic for class discussion. Organizations such as IBM are heavily influenced by the current and expected environmental influences. Leaders at IBM will be aware of the environmental influences and adjust their purchase of hospitality and travel products accordingly. For example, a breakthrough in technology may prompt sales meetings to explain the benefits of the new technology to salespeople. A downturn in the economy could mean less computer sales, leading IBM to cut down travel expenses to help maintain profitability. A new product offered by the competition could cause IBM to hold a regional meeting to discuss the implications of the new product, thus generating lodging, restaurant, and travel business.

Junaid answered 9 months ago

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