Apply the buyer five stages in the decision process to your selection of a destination for your next vacation.

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Expert Solution

Ask students to prepare their answers before class. During class, put your students into groups and ask them to find similarities and differences for each stage in the decision process (or you may assign a single stage of the decision process to each group). What are some commonalities they found for each of the stages? For example:

• Need recognition: A family reunion is coming up.

• Information search: Find out the best flight and hotel stay options available at optimum prices.

• Evaluation of alternatives: Is it cheaper to fly to the “home” city or have the family meet at a vacation-oriented location, such as a resort in a resort town or on a cruise ship.

• Purchase decision: Based on available options and consideration of other members of the family, a purchase decision is made to travel to a vacation hot spot.

• Post purchase behavior: Depending on the experiences, promote the trip’s pros and cons on the various social networks; this also shows whether a similar vacation spot would be chosen again the future as well.

Junaid answered 4 months ago

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