In: Finance
Do you think U.S. women's soccer players should be paid the same as male players? What information will you need to help defend your arguments from a financial perspective
U.S. women's soccer players should be paid the same as male players
The popularity of women’s soccer is growing rapidly. The 2019 FIFA Women’s World Cup in France is being watched by record-breaking numbers of people around the world. in the United States, viewing figures have risen by 11% from the previous World Cup in 2015, even though the matches are played at a less convenient time for American audiences.
Off the pitch though, women footballers continue to struggle for fair treatment from footballing authorities. One high-profile area of protest is the issue of prize money. The winners of this year’s World Cup will receive $4 million dollars in prize money, more than double the amount for the winners of the 2015 competition. An impressive figure, we might think, until we compare it to the $38 million received by the winners of the men’s World Cup in 2018. In total, FIFA has set aside $30 million in prize money for the Women’s competition compared to $400 million for last year’s men’s competition.
In response many women’s national teams have demanded for this pay gap to be eliminated or at least reduced. The US Women’s team are currently involved in a lawsuit against the US Soccer Federation over ‘institutionalized gender discrimination’ and demanding to be paid the same as the men’s team. Similarly, the Danish team refused to play in a friendly match in 2017 in protest over their pay and conditions, while the Scottish team implemented a brief media blackout in a similar protest in 2017. There have also been some notable successes. In 2017 the Norwegian FA introduced equal pay for their men and women’s teams, while the Dutch FA recently agreed to introduce equal pay by 2023.
In the case of the US women’s team, there simply does not seem to be any good reason to think that the women’s team generates less revenue than the men’s. After winning the World Cup in 2015, the US women’s football team generated a $6.6 million profit compared to the men’s team’s $2 million. In the three years following, more total revenue has been generated from the women’s team’s matches than from those of the men’s team. Despite this, the women’s team continues to be paid less than the men’s team. At least in this case, there seems little reason to accept that the lower level of pay is a reflection of the lower levels of revenue generated and the charge of discrimination seems fair.
However, the case of the US Women’s team is something of an exception. At most national soccer associations, the men’s team generates more revenue than the women. Some may take this to be the end of the discussion. If the different levels of pay simply a reflect the different levels of revenue generated then there does not seem to be any discrimination going on. And if it is not discriminatory then we may think that there is no moral requirement to pay women’s teams the same as men’s.
CONCLUSION
This conclusion, though, assumes that avoiding discrimination is the only ethical reason that could support equal pay for women’s footballers. This is a mistake. A different ethical reason in favor of equal pay is that this action would be valuable for what it would express about the value of women’s soccer. This thought seems to underlie at least some of the recent moves towards equal pay
The role these associations have played in frustrating the development of women’s football means that they cannot straightforwardly appeal to the lower commercial value of women’s football in justifying lower pay. One reason for this is that their actions are in large part responsible for this lower commercial value. If these associations had not banned women’s football then the commercial value of women’s football would likely be much higher than it is today. Another reason is that this history should change how we view the moral reasons favoring equal pay. The reasons that associations have are not simply ones concerning what it would be nice or good for them to do. Rather they owe duties of reparation to the women’s game to try to make up for the historical injustice these associations have committed against women’s football and women footballers. Those associations that have committed such injustices have a duty to attempt to make amends. What clearer way of doing so than to commit to equal pay for women’s footballers and sending the message that men’s football and women’s football are equally valuable?