Question

1. Forum Discussion: Select ONE of the following prompts and write a 200-250 word essay.

A. Graphic Design
Graphic Design is an ever-growing occupation. All businesses use graphic designers, whether "in-house" or subcontractors from firms specializing in the industry. Business cards, logos, letterheads, etc. are used on a daily basis to communicate with others and advertise business. Look at some of the products around you--soap, beverages, fast food items, clothing. Each has a specific logo that you recognize. Pepsi has a circular object that vaguely resembles a yin/yang symbol. White Castle burgers are small and square with a castle as their logo.

Observe the items you consume each day. When you purchase the items how do you identify them in a store? What if the label had been changed, would you still recognize it?

Over time, most logos have changed; however, the changes have been so gradual you probably didn't notice. Select one product and write a 200-250 word essay about the history of its logo. How has it changed throughout time? Has the packaging also changed? How did the changes meet the needs of consumers? Did the newer designs appeal to consumers? Be sure to include images of the logo as it changed, and identify your sources.

Answer 1

Pepsi-Cola company has one of the most recognizable logos in the world, Currently, the logo of the Pepsi-Cola company is one that will be seen in the most freezer throughout the world. It's distinctive red, white and blue colors can be found in almost every gas station, grocery store and restaurant out there. However, the logo is gone through many changes over the year.

The modern Pepsi logo has it's origin in the 1940s, during world war 2. Pepsi-Cola, seeking to show support for the US and capitalize on patriotic feelings, introduced in their cap logo.

Pepsi was originally created and marketed by Caleb Bradham in 1898 and he named that drink "Brad's Drink".He then, seeking a broader audience, changed the name to Pepsi-Cola. He did this to identify with two important ingredients in the drink Pepsin and kola nuts.

The logo created in 1906 lasted the company until 1940. Then, in 1973, Pepsi introduced the “boxed-in” Pepsi logo. Pepsi then experimented with several different color schemes throughout the 1990s. The Pepsi Globe, the official term for the round Pepsi logo, started getting greater and greater emphasis within the logos during this time.

Pepsi is trying to draw in new customers by using imagery to denote freshness. Notice the condensation and ice on the Pepsi Globe. This logo, far more than the others, is seeking to draw in new customers by giving an impression of refreshment. This goes along well with their latest slogan of “Pepsi, refresh your world.”