Question

Describe how advances in technology and the development of new inventions had an impact on the development of 3 different media we have studied including ooh, radio, television, newspapers, magazines, classic direct mail, internet, mobile.

Answer 1

Advancement in technology and the development of new inventions given evolution to rise of new media that has led to increase in communication between people
throughout the world and the Internet. Blogs, websites, pictures, and other user-generated media are the various platforms where people can express themselves. The
evolution of new media technologies has led to globalization.

This impact of technology development and innovation seems to be a quality intrinsic to the new media as they throw open innumerable possibilities and options for the users to express themselves, receive instant feedbacks and evolve the content gradually and attain greater wholeness. Everyone gets the benefits of the interactive new media as people can showcase their artwork in many forms and polish them further as constructive criticism will not be wanting. With the technology available today, there is no limit to what one can do with his/her creativity.

But the advancement of technology and the development of new inventions had significantly impacted on the certain development of media's such as:

The long tail of media content becoming more pronounced.

Increased focus from Telco organisation to the delivery of rich media.

Continued problems with “last mile” delivery.

Content size increase providing ongoing need for compression improvement and distributed storage.

Advertising revenue following viewers from television towards Interactive.