Question

In: Operations Management

List a product that matches each of the 4 quadrants along with a short description of...

List a product that matches each of the 4 quadrants along with a short description of why the product fits that approach.

MARKET

Existing New

Market Penetration

Focusing on your product and market by niching

Market Development

Leveraging your product knowledge to reach new markets

Product Development

Leveraging your market knowledge to develop new products

Innovation

Diversifying by offering new products in new markets

Expert Solution

The above given quadrant is suitable for products which are widely accepted. In other words, the product goes well with any class of indutry, genre etc. Below is a porduct which suits perfectly with all the above 4 quadrants.

Coca Cola

Market Penetration : Market Penetration is something where a product is pushed to existing customers or a to new customers of the same industry. This strategy has been used by Coca Cola during the festival seasons where try to sell their product by promoting the flavour of the season.These are primarily targeted towards the existing customer base.

Product Development : Product Development is the development of a new product in the existing market. The prime example in this category is the introduction of Cherry Coke which was launched to suffice the needs of their exostong customers which had a flavour which was liked by people.

Market Development : Market development is targeting new customers with the existing product. The prime example for this is the launch of Coke Zero. It was a similar product which was earlier named as Diet Coke. As Diet Coke was referred to as a woman's drink and was accepted by Women, the men shied away from this one. To ensure that men also prefer this product, they launched the Coke Zero with a new brand logo and design which would attract the men audience.

Innovation : Innovation is the launch of a new product by getting into newer segments and targeting new customers. This would lead to a new product development. Coca Cola, in order to keep up with the pace of the new trend of sugar free health drinks, Coca Cola tied up with Glaceau to offer health drinks to its customers.

keosha answered 9 months ago

Read the description and choose the term that matches from the options in the list. A...

Read the description and choose the term that matches from the options in the list. A proteinaceous biological catalyst is an: A compound that is only extractable from biological material with a non polar solvent: A chemical species that is electron rich and may donate a pair of electrons to form a new covalent bond: The reaction of a compound with water: A polyamide containing less than 50 amino acids is known as a: A compound where an intramolecular reaction...

(a) Find four angles, one in each of the quadrants, with the reference angle of 4◦...

(a) Find four angles, one in each of the quadrants, with the reference angle of 4◦ . Your angles should be between 0◦ and 360◦ . That is, for all four of your angles θ, 0 ◦ ≤ θ ≤ 360◦ . (b) Find an angle A with 0◦ < A < 360◦ that has the same sine as θ = 4◦ (but is not θ = 4◦ ). (c) Find an angle with 0◦ < A < 360◦ that...

Choose from a-d the NoSQL store that best matches the description or need of each of...

Choose from a-d the NoSQL store that best matches the description or need of each of the following systems/applications (no need to explain the details). a. Key-value store; b. Document database; c. Column-family database; d. Graph Database. 1. “We use this system to manage the LinkedIn professional network and it is effective at managing many complex social relationships.” 2. This music data system for P2P music sharing will be used to maintain a set of hash tables of a song’s...

Please list the term that matches the description. 1. Staphylococcus aureus secretes this protein which punches...

Please list the term that matches the description. 1. Staphylococcus aureus secretes this protein which punches holes in red blood cells. _______ 2. Means “Living together”. _______ 3. Degree of pathogenicity. _______ 4. Hospital acquired infections that arise from a patient’s normal microbes in a health care setting. _______ 5. Lipopolysaccharide of Gram negative bacteria. _______ 6. When both symbionts benefit from their interaction. _______ 7. A second stage of infection disease, which is short with generalized mild symptoms. _______ 8....

1. For each description, choose the term it best matches: Retractable preferred shares; CumulativeInitial public offering;...

1. For each description, choose the term it best matches: Retractable preferred shares; CumulativeInitial public offering; Redeemable preferred shares; Secondary marketRetained earnings; Issued shares; ConvertibleLegal capital; Liquidation preference; Authorized shares; Public corporation. a. Preferred shares that give the shareholder the right to redeem shares at their option b.The type of corporation whose shares are traded in an organized securities market, such as the Toronto Stock Exchange c.Preferred shares that give the issuing corporation the right to repurchase the shares at...

Describe how innate and adaptive immunity differ and list 4 characteristics of each within your description....

Describe how innate and adaptive immunity differ and list 4 characteristics of each within your description. Then explain how cellular immunity assists with the development of humoral immunity to produce antibodies. List all the cell types involved in each of cellular immunity and humoral immunity and provide a brief function of each.

Please list and provide a short description and example of the different types of firms when...

Please list and provide a short description and example of the different types of firms when forecasting revenues

List the 6 Integrated Reporting capitals with a short description? Provide an explanation of the philosophy...

List the 6 Integrated Reporting capitals with a short description? Provide an explanation of the philosophy of IR and why it is important to company to create value in all of the 6 different capitals ?

Provide a short description, for each of the subject, of no more than a paragraph and...

Provide a short description, for each of the subject, of no more than a paragraph and one representative figure. a) Working principles of micro-sensors (chemical, optical, acoustic wave, pressure and thermal) b) Working principles of micro-actuators (thermal forces, shape-memory alloys, piezoelectric and electrostatic) c) Materials selection for micro-sensors/actuators (e.g., substrates and wafers, silicon compounds such as dioxide, carbide, nitride, and polycrystalline, silicon piezoelectric, gallium arsenide, piezoelectric crystals, polymers and films) d) Micro-sensors/actuators fabrication processes (e.g., photolithography, oxidation, chemical vapor deposition,...

Please provide a short definition of the following terms along with an example of each. a....

Please provide a short definition of the following terms along with an example of each. a. GAAP: b. P&L Statement c. EBITDA d. COGS