Describe some of the ways that OREO cookies are promoted in different countries

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Some of the ways in which Oreo is promoted in different countries are

Change in the product specification:- In Asian countries Oreo is made a little bit sweeter than other countries because people have a desire for sweet things. So the traditional product is modified to suit the need of people.

Packaging:- In American countries the packaging is big as people tend to buy in bulk, whereas in African countries the packaging is small as people do not have big storage space in their house.

Cultural differences:- the branding is also changed as per the geography, for example in European countries the product is advertising is done as an elder teaching the children about Oreo, but a country where it is newly introduced it is more the other way around where is kid is making the elder learn about the product.

Advertising media:- In China and south Asia countries advertisement in television is more successful where as in South America advertising on banner and bill boards are more successful.

Rahul Sunny answered 11 months ago

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