To establish a McDonald's outlet in Maldives - Explain new product development using Ansoff's Matrix (if...

To establish a McDonald's outlet in Maldives

- Explain new product development using Ansoff's Matrix (if possible pls include a diagram)

- Explain the usefulness of this technique for the McDonalds with examples or reasons

Solutions

Expert Solution

1. Ansoffs Matrix is also called product/market expansion grid is a tool used to analyse and plan their strategies for growth. The matrix shows four strategy to be used to help firm grow and also analyse the risk associated with each strategy

The four strategies of ansoff Matrix are:

1. Market penetration : It focus on increasing sales of existing products to an existing market

2. Product Development : It focus on introducing new products to an existing market.

3. Market Development : It focus on entering a new market using existing product.

4, Diversification : It focus on entering a new market with the introduction of a new product.

of the four strategies market penetration is the least risky and Diversification is the most riskiest strategy.

While Mcdonalds entry in to maldives, they should clearly identify these strategy .

Ansoffs Matrix diagram is attached below :

Rahul Sunny answered 1 year ago

Next > < Previous

Related Solutions

explain the usefulness of Ansoff's matrix for product development of McDonald's

Explain the new-product development process and product development through acquisition.

Ansoff's matrix is useful for what?and explain about 2 following companies, 1. Joanie wants to open...

Ansoff's matrix is useful for what?and explain about 2 following companies, 1. Joanie wants to open a new store location 100 miles from her existing shop. Which of these strategies is she considering?2.Tom has decided to expand his store hours and offer discounted pricing on his existing line of pet supplies. Which strategy is Tom considering?(10 points)

New Product Development Think of a new product you recently purchased or used, or an ad...

New Product Development Think of a new product you recently purchased or used, or an ad for a new product. Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products. Do you believe your new product will be among the few new product ideas that are truly successful? Why or why not?

Grand Co. is planning on establish a project of new line product for 4 years that...

Grand Co. is planning on establish a project of new line product for 4 years that can help to enhance the income of the company in the next few years. The project is estimated required approximately $3,000,000 for the initial investment. The total cash outflows each year are estimated $1,000,000; $900,000; $700,000 for the year 1, 2 and 3. The total cash inflows are forecasted $500,000; $4,500,000; $6,600,000; and $4,000,000, respectively, during the period of the project. In order to...

A company is developing a new product. The development of the product requires an initial investment...

A company is developing a new product. The development of the product requires an initial investment of $160,000 with further investments of $90,000 in year 1, $60,000 in year 2 and $10,000 in year 3. The company will launch the product on the market in year 3 and the company expects annual profits of $60,000 from year 3 to year 7. At the end of year 7, the company expects to terminate the production line and sell it to a...

Question