Question
In: Economics
life course paradigm suggests that marketers need to look at peoples expereince beyond the one they...
life course paradigm suggests that marketers need to look at
peoples expereince beyond the one they are currently aware of and
that we need to see consumers in a wider light of experiences.
true or false ??
Solutions
Expert Solution
Yes, life course paradigm suggests that marketers need to look at people's experience beyond the one they are currently aware of and they need to see consumers in a wider light of experiences.
In Bailey, Shaw, Alexander & Nell."Consumer behaviour and the life-course: shopper reactions to self service grocery shops and supermarkets in England c.1947-1975", we see how prior life experiences play an important role in shaping shopping practices.Bisogni et al (2005) demonstrates how food choices are connected with childhood memories and family traditions.
This paper provides evidence that in order to successfully understand the historical development of shoppers, it is vital to interpret shopping data in the dynamic contexts of the life-course. Life changing events, such as beginning university education, work relocation, bereavement, marriage and childbirth, all feature as important factors that impacted on the choice of retail format.
Rahul Sunny answered 10 months agoRelated Solutions
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