Question

Concluding Chapter 6 Case: A Global Launch for Net-Work Docs (text pg. 209) Complete the following questions (approximate one-page submission):

1. What are some possible advantages of Net-Work Docs serving a global market?

2. How are the founders balancing pressures for global integration and local responsiveness? Is their global strategy likely to succeed? Why or why not?

3. What skills of a global manager could help Net-Work Docs succeed?

Answer 1

Q1-What are some possible advantages of Net-Work Docs serving a global market?

Answer-

Various advantages of Net-Work Docs serving a global market are mentioned below –

• Large number of customers will be there if they serve globally.
• They can have good share of market as in some countries electronic documents are not much popular earlier.
• They can win competitive advantage and can expand their business in countries which are new to electronic media.
• Increase in profits of the company.

Q2- How are the founders balancing pressures for global integration and local responsiveness? Is their global strategy likely to succeed? Why or why not?

Answer-

There exist lot of pressures for global integration and local responsiveness like everyone has different needs as consumer’s tastes and preferences are different. Also, they have to formulate strategies differently to serve locally and globally because economic conditions and competition prevailing in all the countries is different.

Founders are balancing this by using the same medium that is internet for serving the customers. Their website is same for local people and for global market. They only deal online for contacting, serving, payments, etc. In this way they can eliminate the differences and can serve the needs of both.

Yes, their global strategy is likely to succeed because they have good ways for managing the pressures for global integration and local responsiveness.

Q3-What skills of a global manager could help Net-Work Docs succeed?

Answer-

Global manager must have following skills for the success of Net-Work Docs-

• Manager must have expertise, knowledge and experience in this field to carry on the activities efficiently and effectively.
• Manager must be dynamic and is ready to make the changes as per changing conditions or environment.
• Manager must be aware of all the threats and has backup plan ready.
• Manager must always welcome new opportunities by keeping in mind the risk involved.