Q1. Name the four major forms of advertising that companies use nowadays and explain them. (60-120...

Q1. Name the four major forms of advertising that companies use nowadays and explain them. (60-120 words)

Q2. What form of advertising appeals to our younger generations? What are some of the reasons for this? (60-120 words)

Expert Solution

1) Following are the 4 most common advertising forms that companies are using these days:

Paid search advertising- This involves bidding for the keywords online. In this the ads related to the bidded keywords are shown above in the search pages.
Social media advertising- This refers to advertising on social media platforms like Facebook, Instagram etc.
Outdoor advertising- This includes advertising by billboards, signboards etc. This type of advertising have a great audience reach and can generate a huge traffic.
Broadcast advertising- This refers to the advertising like on TV channels, Youtube channels, Promotional SMS etc.

2) For younger generations, Social media advertising is the most trending method of advertising. The reason for this is that the younger generation is having an easy access to the the internet and technology and are hooked up with the various social media platforms on which they spend the most of their time. According to a research an average time spent by a person on social media in a day is 2 hours 23 minutes. This gives a great opportunity for the companies to advertise their product/services to them. Another reason for the growing trend of this type of advertisement is the low budget needed for it along with a great audience reach it provides.

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