was Amazon successful in attaining competitive advantage at the functional level? If so, which areas was...

was Amazon successful in attaining competitive advantage at the functional level? If so, which areas was the company successful in? You may use external research to support your answer. Fee free to provide additional examples to support your response.

Expert Solution

Amazon started off with helping users find books. Its vision was to create an online bookstore that was customer friendly, easy to navigate and should offer the largest and most varied selection of books at low prices than found in tradition brick and mortar bookstores. Amazon's core business strategy focuses around the customers and providing the best experience for them.

Amazon created a niche market that grew tremendously over a shorter period of time with the implementation of selling books online and offering a unparalleled variety at a low price. Subsequently, Amazon continued to grow and foray into other retail products has increased sales and made it as a billion dollar company. Another key strategy that Amazon has implemented is the unparalled customer service with short delivery times.

One of the biggest advantage of Amazon is, it offers low prices and customer can have the convenience of shopping from anywhere, by using almost any electronic media device. Amazon's distinctive competencies at the functional level are its diverse product line, ease of use and quick delivery process.

Amazon is a successful business venture that continues to grow and nurture year on year. Its ongoing development of innovative technology and its ability to create new market shares based on acquisitions and research and development itself is a biggest and distinctive functional level strategy.

keosha answered 11 months ago

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